The product development process always leads to situations of uncertainty within the team and with the customer. For this reason, it is a good option to check the hypotheses of the project and the reception it could have in the market by creating a Minimum Viable Product (MVP).
The Minimum Viable Product strategy can be applied to all areas of a business. That is, do you want to create a custom app to manage your company? What is the web app development cost and, are you thinking of taking the step to digitize your company? You can carry out small tests as a Minimum Viable Product to make sure that the digital transformation will work and that your company will not be affected!
You may be wondering what exactly the Minimum Viable Product is, we will explain it to you!
What is a Minimum Viable Product?
A Minimum Viable Product is a first version of the product that allows you to study how your potential clients receive its functionalities and see points for improvement. In short, it allows you to carry out a study of the reception that your mobile application or your software will have in the market with a first version. So far you have been working on a project and you have to bring it to life to receive the first real feedback from the market.
The characteristics of the Minimum Viable Product are, mainly, that it is fast, cheap, accessible and useful. Why? It is a first simple version of the product, therefore it is not expensive or very elaborate; Due to its characteristics, you can easily send it to your clients and, lastly, it is very useful, because it allows you to quickly study the needs of your clients.
The creation of a Minimum Viable Product is one of the basic methodologies of the Lean Startup. What is? We easily explain it to you! It is a way of developing businesses and products with the aim of shortening time and reducing costs by experimenting with customers with early versions of products. In this way the final product is already adapted to your needs.
How can you apply the Minimum Viable Product to create an app?
In case your service is focused on mobility, plan to create the first version of your mobile application prioritizing services for the end customer. Offering a first view that allows your client to link with your brand.
Creating an app and programming can create many situations of uncertainty that lead to mistakes, it is for this reason that the applications or software that come onto the market after having experimented with the technique of the Minimum Viable Product end up being, on average, 25% more economical. For what is this? A mobile application that has been tested by the client allows to check its acceptance and improve its functionalities when launching the final product.
Here are some easy ways to create an app!
Interactive mockup of your mobile application
This method mainly consists of creating a simple mockup of your app so that it can be viewed on a smartphone as an MVP. It will be a very simple first prototype and in which not all the functionalities will be developed, but it will help you to order all the concepts that you have thought of up to now and also to see the response of your clients.
Create a hybrid app
This method is ideal for entrepreneurs with a minimal programming base and, in addition to being a good tool to develop your MVP, it can end up being the tool with which you create your final app.
The advantages of creating a hybrid app are many, since these, by definition, are a combination of a web page and a mobile application. In other words, they are mobile applications that adapt very easily to any technological support.
Release a BETA version of your app
Another way to launch the Minimum Viable product when creating an app is to launch a BETA version of it in the application catalogs (Google Play or App Store). This way you can test the initial version of your mobile application in the real market and analyze customer reactions.
Once you have all the data, you can apply the specifications and improvement proposals to your mobile application to be closer to launching the final product.