Online advertising is essential to hotels’ performance in the current digital era. They can reach a larger audience and increase reservations as a result. Google Hotel Ads is one such effective advertising platform that lets hotels highlight their offers to prospective visitors.
However, let’s first clarify what a is before we guide you through the process of using Google Ads for your hotel and refining your campaigns to drive more bookings.
What are Google Hotel Ads?
Online ads created especially for the hotel business are called Google Hotel Ads (GHAs). They enable hotels to show prospective visitors their pricing, availability, and other pertinent details at the precise moment when they are looking for lodging. Hotels may attract potential guests by showcasing their properties and offerings in an eye-catching and educational way with these travel advertisements.
What are the benefits of a Google Hotel Ad?
It offer several benefits that can significantly impact your hotel’s revenue and online visibility:
- Increased Visibility: Your hotel appears prominently in relevant search results, reaching a wider audience of potential guests.
- Targeted Reach: GHAs allow you to target specific geographic locations, languages, and device types, ensuring your ads reach the right audience.
- Direct Bookings: By enabling users to book directly through the ad, you can drive more direct bookings, reducing dependency on third-party channels.
- Improved ROI: Pay-per-click advertising is an economical alternative because you only pay when a user clicks on your advertisement.
- Enhanced Guest Experience:Google Hotel Ads provide guests with comprehensive information and user evaluations to aid in decision-making, resulting in a higher level of customer satisfaction.
How does Google Hotel Ads work?
Being visible is essential because when someone searches for “hotels in your location,” many hotels will compete to show up. That is, unless someone is already familiar with the property and searches for your particular property name; in that case, they will see your business profile and, if activated, the link for a free reservation.
Using a channel manager is a straightforward approach to guarantee that rates and inventory on Google are current. Hotels require a waterproof strategy that guarantees high visibility at the lowest feasible price point in order to run campaigns and secure top listing spots in search results. This safeguards their earnings and guarantees that this line of business develops into a reliable source of income. It’s easy to set up a profile for your hotel with a free booking link. Claiming your Google Business Profile is required. Greater focus and cautious administration arerequired in the thoughtful and strategic management of campaigns as well as the distribution of inventory to Google (ideally through the use of a channel manager). Reaching the appropriate online target audience at the appropriate moment with the appropriate bid and rates is the aim.
How much does Google hotel ads cost?
Depending on a hotel’s location, its competitors and their involvement in Google Hotel Ads, cost very much depends on factors that are both within and outside the control of hotels. The cost of ads is based on individually defined campaign budgets and bid values.
Google Hotel Ads bidding amounts are within the control of hotels. A property can choose what type of bid values it would like to use for hotel campaigns in Google Ads from the following list:
- Commissions (per conversion): Regardless of whether a reservation is subsequently cancelled, a set percentage of the room booking value is paid for each reservation made via the advertisement.
- Cost-per-click (CPC) manually: Place a set bid each time a user clicks on your advertisement.
- CPC%: When someone clicks on your advertisement, you will bid a portion of the nightly room rate.
What is the conversion rate?
Renolon, who compiled information from ten different sources, reports that the typical conversion rate for Google Ads—which isn’t just for hotels—is 4.72%. They report a broad range, from 2.4 to 9.6%, based on industry. The conversion rate for Google Hotel Ads is 3.55%.
A comparison of the conversion rate with your hotel’s performance on other channels and the total cost will help determine whether a particular rate is healthy for your establishment.
Conclusion
Google Hotel Ads offers a unique opportunity for hotels to increase their direct bookings and reduce their dependence on online travel agencies. By following the steps mentioned in this article, you can optimize your presence on Google , attract more travelers and get them to book directly with you.