Sport fishing software, social network, and online marketplace Fishbrain got $31 million in investment. It is situated in Stockholm, Sweden.
Backers included B Capital Group, SoftBank Ventures Asia, Consensus Smbolagsfond, and Adrigo Asset Management in addition to all of the major current owners.
The funding will be used to expand the user base, strengthen the engineering, product, marketing, and sales teams at the company’s headquarters and product hub in Stockholm, as well as through hiring in the US and across Europe. The company will also use the funding to strengthen its position in Sweden and Norway.
Fishbrain is a smartphone app, social network, and social commerce platform for fishing, under the direction of Johan Attby, CEO and co-founder. The app, which has around 12 million registered users worldwide, contributes to the creation of the finest fishing experience by giving everyone—beginner or expert—access to the resources, knowledge, assistance, and fishing equipment needed to enjoy fishing. The app’s live map enables users to discover hot new fishing locations and see what other users are catching, along with their methods and exact locations. The greatest fishing equipment from more than 300 of the most reputable companies in the world can be found and purchased via Fishbrain’s in-app and online marketplace, Fishbrain Shop. Other capabilities include Fish Species Recognition, predictions, bait recommendations, maritime mapping (supplied by C-MAP), and more.