Who Killed the Movie Star?Hollywood's A-list idols are losing their movie-selling mojo. The result may be a box-office bloodbathThis article is from the July/August issue of Radar Magazine. For a risk-free issue, click here.
FADED GLORY? Brad PItt and Angelina Jolie at the U.S. premiere of A Mighty Heart in 2007 (Photo: Getty Images) Between 1990 and 2000, roughly two-thirds of the top 10 grossing films each year could chalk up their success to star power; since 2001, that number has declined by more than halfBefitting stars of their caliber, their appearance was tightly controlled. Jolie's lawyer insisted that every reporter within earshot sign a document forbidding them to ask about the couple's relationship. To make up for this insult to freedom of the press (the film, after all, was the tale of a murdered journalist, and the premiere a benefit for Reporters Without Borders), Jolie offered up a sweet little tabloid tip: Her sleeveless, black velvet wrap dress was vintage, a mere $26 at Los Angeles boutique Wasteland. But for all Jolie's efforts, A Mighty Heart turned out to be a mighty dud, grossing just $9 million. And with that, another shot was fired into the bullet-ridden body of a once-formidable creature: the Movie Star. Since 1907, when audiences first fell in love with the Biograph Girl, an anonymous silent-picture sensation, the film biz has been dependent on stars—a charmed circle of mythic beings, who, by virtue of their beauty and panache, charm and cheekbones (and, in some cases, talent), could be relied upon to pack movie houses. For most of the century since, having the right name on the marquee—be it Chaplin, Garbo, Grant, McQueen, Schwarzenegger, or Hanks—has been the most crucial predictor of a film's success. No longer. The past year has seen more falling stars than the skies above Roswell. Since 2007, with the notable exception of Will Smith, whose upcoming tent-pole flick Hancock is enjoying some of the best prerelease buzz of any summer film, virtually every star of note has tanked at the box office, sending a collective shiver down the industry's spine. Tom Cruise, Adam Sandler, Jim Carrey, Reese Witherspoon, Brad Pitt, George Clooney, Ben Stiller, and Will Ferrell have all starred in movies that made less than $40 million domestically, far from the magic number—$100 million—that's become the standard measure of a successful release. Outside of their tried-and-true franchises, Leonardo DiCaprio, Matt Damon, Cameron Diaz, and Johnny Depp have fared little better, topping out, in some cases, at less than $70 million. Same thing for the presumably unbeatable duo of Tom Hanks and Julia Roberts, whose widely praised political romp, Charlie Wilson's War, took in a scant $66 million.
FALLING STAR In 1995, Jim Carrey was paid $20 million for The Cable Guy. For his next comedy, Yes Man, he's receiving nothing up-front and shares in the profits only if there are any (Photo: Getty Images) Accordingly, movie star paychecks aren't what they used to be. In 1995, the rubber-faced Jim Carrey was the first actor to be awarded a $20 million contract—for the ill-fated Cable Guy. (Soon after, Sandler, Smith, Cruise, Schwarzenegger, Willis, and others were commanding the same price.) At the time that Columbia Pictures made him the offer, the funnyman had never had a flop. Since then, he's had plenty. As a result, Warner Bros. just financed his next comedy, Yes Man, with a very different sort of deal: Carrey will receive zippo up front, but is entitled to 36.2 percent of the movie's profits ... should any materialize. Face it: The movie star as we've come to know him—an actor who can reliably put butts in seats on opening weekend—is dead, finished off like one of those nubile young counselors at Camp Crystal Lake, devoured with fava beans and a fine Chianti (ssssllllurp!), gutted in the shower, blood swirling elegantly down the drain. And there's no shortage of possible culprits. |
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