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Digby Goes Down

YouTube sensation Marié Digby was riding high until the Wall St. Journal tried to take her out. Not that she's one to hold a grudge

  

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This article is from the April issue of Radar Magazine. For a risk-free issue, click here.

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MAKING WAVES Digby at Santa Monica Beach, January 2008 (Photo: Jennifer Rocholl)
In late May of 2007, Marié Digby—a 24-year-old singer-songwriter from Los Angeles—set up a webcam in her living room and recorded a breathy, acoustic rendition of Rihanna's hit single "Umbrella." Within weeks of uploading the video to YouTube, the wide-eyed, porcelain-skinned chanteuse had been seen by 2 million Web surfers, appeared on Last Call With Carson Daly, and had one of her songs featured on The Hills.

But no sooner had the Japanese-Irish-American girl next door been held up as a symbol of the grassroots, star-making power of the Internet than the conspiracy theories began making the rounds. "YouTube Phenom Has a Big Secret," wrote the Wall Street Journal in a front-page article last September, noting that Digby had been signed to Hollywood Records since 2005 and dismissing her videos as a viral marketing ploy. Suddenly, Digby found herself at the center of an Internet firestorm: Was she or wasn't she "real"?

Half a year later, Marié is still standing. With an album of original songs out this month, the girl who once shouted down a roomful of heavy metal hecklers sets
the record straight about the real role of YouTube in catapulting her to fame, the haters who write her off as a prefab phenom, and why—unlike some other It girls—she always, always wears underwear.



RADAR: The Wall Street Journal article accused you of being a Lonelygirl15-style "product" of your record label. What's the story with that?
Digby: They made it seem like I had some horrible dark secret! The writer totally misquoted me. He wanted to know why I hadn't put my label's logo up on my site. I still haven't, actually. I told him, "Hollywood Records wasn't involved at all in the making of this site, and I run it completely on my own. I don't believe they define me as an artist. I also don't believe"—and here's where he got his quote—"that telling people I'm signed to a label is going to make them like me more."

So Hollywood Records didn't engineer your rise to fame and fortune?
No! They're a busy company with a lot of artists on their hands. It's not really their job to sit and think about small ways to get my name out there. I took full responsibility for that. Here's the deal: In 2006, I played pretty much every venue in Los Angeles—open mikes, showcases, what have you. I realized that if I kept doing that for years, it might become effective for creating a fan base, but in my eyes, I was running out of time. YouTube was my last resort.

What do you mean, "running out of time"?
When you're signed to a major label you have a specific amount of time before you're not new anymore. At that point, it had already been six months since I finished my first album, and it still hadn't come out. I knew that if I didn't get things going soon, it would be shelved.

So you came up with the idea to do covers?
Yeah. I wanted to do originals, but I didn't think anyone on YouTube would find them. It wasn't until I put up the "Umbrella" video that everything exploded.

Why do you think people are so caught up in the is-she-or-isn't-she-real debate?
I think because it sounded too good to be true. Which it was. But at least it started a great dialogue between people. I actually don't have that many bad feelings about it anymore. The publicity was initially negative, but because of it, lots of people have asked me for the true story. Half of me wants to send that Journal guy a box of chocolates and some flowers for putting my face on the front page. Thanks!

COVER GIRL To date, Digby's acoustic rendition of Rihanna's "Umbrella" has been viewed more than 5 million times

Speaking of your face, it seems like a lot of your fans comment not only on your music, but also on your looks. Any stalker issues?
Well, there's one guy who borders on stalker. He's obsessed with girls who wear guitar straps when they play. And I don't use a guitar strap most of the time. He would write me about five times a day asking, "Why aren't you wearing your guitar strap in your videos?"

You weren't adequately fulfilling his fantasy.
No, I guess I wasn't! I'm apparently not the only one he stalks. He writes any girl who plays a guitar in their videos.

A psychologist could have a field day with that.
Oh, God, I'm sure there's some reason for his twisted fantasy!

Do cautionary tales like Britney Spears and Lindsay Lohan make
you nervous about becoming a pop star?

I don't think I'm ever going to be one of those paparazzi targets. I'm not the biggest partier, so I'm not at those clubs. And I wear underwear at all times, so I don't have to worry about crotch shots. Those girls invite that into their lives. I don't think that's anything I'll ever have to worry about.


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HOLLYWOOD AND VINE "I'm a real L.A. girl," says Digby (Photo: Jennifer Rocholl)
You're still going to have to get used to being in the public eye, though. What's your worst experience to date?
I did this show at the Roxy, where I played right before a Latino heavy metal band. The place was packed, and at first I was all excited, thinking, "Oh my God, maybe word has spread! People are here to see me!" Unfortunately, that was not the case. They heckled me. They threw stuff at me onstage. I got so angry I actually stopped in the middle of a song to yell back at one guy. To top it all off, when my set was done, I got groped while climbing down from the stage. That was the end of the line for me. I started recording YouTube videos a few days later.

You've made your name covering the hit songs of other people. Have any of them given you feedback?
The only artist I've met so far is Mike Einziger from Incubus. A bunch of people sent him a link to the cover I did of "Love Hurts," and when I met him at an Incubus concert, he told me that I missed a few chords.

You spent a year at UC-Berkeley as a philosophy major before dropping out to pursue music. How did that major connect with your goal of becoming a lyricist and songwriter?
To be honest, I majored in philosophy, not because it was necessarily my favorite subject, but it seemed like the easiest thing to major in at the time. It was the only class where you only had to turn in two papers a year. When I was in college, I wanted to do music already. So I tried to fill my schedule with the easiest classes that took the least amount of time. I thought, "Philosophy! That's it!"

How has your family responded to your success?
My family is as normal as can be. They're so supportive. I could gush about them all day. We're very close. I have two little sisters, we're best friends. I adore my parents, so I'm really lucky to have the family I do.

LOVE HURTS Incubus' Mike Einziger is among Digby's fans

Probably the first place a lot of fans heard your music was on The Hills. Do you watch the show at all?
I've watched the shows that I was in!

The show has spawned its own authenticity debate. What do you think: is it real or are we all a bunch of suckers?
Oh, I'm totally flabbergasted. I don't know to this day. In my heart I kind of hope it's not real. Because if that's what life here in L.A. is about, then I'm really kind of scared for Southern California's youth.


This article is from the April issue of Radar Magazine. For a risk-free issue, click here.

03/31/08 12:11 PM
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Comments

For anyone who has any doubt left, the Wall Street Journal (WSJ) article was clearly wrong about Marié Digby. To anyone who followed her videos, it's obvious that Marié Digby has always been herself.

The article stated:
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"Ms. Digby's MySpace and YouTube pages don't mention Hollywood Records. Until last week, a box marked "Type of Label" on her MySpace Music page said, "None."
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However, she had joined MySpace in 2004, roughly 2 years before she was signed, and she merely didn't bother to update a setting, and she'd probably forgotten that setting even existed. I signed up for a MySpace music page, and it could even be missed when first signing up. And, since months after she recorded her CD, there was no indication it was ever going to be released, I wouldn't expect that it would even cross her mind to change her status to signed, even if she was still aware of that setting. Note, her CD didn't come out until approximately 2 years after she was signed, and approximately 4 years after she joined MySpace.
The article went on to state:
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"After inquiries from The Wall Street Journal, the entry was changed to "Major," though the label still is not named."
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Makes sense to me. There is no point in naming a record label when there is no indication they are going to release your CD. And, given that, who she was signed with has just as little relevance as that she was signed. (Note, the CD, titled "Unfold" finally came out on April 8, 2008. Buy it, it's wonderful).

The Wall Street Journal article also contained:
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'Most of Ms. Digby's new fans seem pleased to believe that they discovered an underground sensation.
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In fact, the vast majority of the posts were about her music, and not about "discovering" her. For most of us viewers, a huge number of people had already seen her videos when we found her, which were posted long before the WSJ article, so we could hardly claim to have 'discovered her.'

The term "feigning amateur status", used in the WSJ article is completely ridiculous. Marié Digby posted music videos, and expressed enthusiasm, and hope. She was largely unknown outside of Los Angeles.

Marié Digby has posted that a Wall Street reporter talked to Marié Digby for about an hour, but they never asked the questions that would have cleared this up. Instead, they took one response, which merely meant that her signed status wasn't relevant to her goals (and frankly, would have seemed ridiculous in the videos), as meaning she was hiding it.

There were radio station interviews, before the WSJ article, where she mentioned being signed. If she were hiding it, she would have hid it there too.

I gather Marié Digby's family is rather well off. She never mentioned that in her videos either. I wouldn't say she was, "feigning middle class status," but I'm sure some people would! Sad!

Posted by: Bill Hallahan on July 25, 2008 5:04 PM